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WMU's Food Marketing Conference: Leading With Change

Registration is now open for Western Michigan University's 52nd annual Food Marketing Conference, taking place March 21-22, 2017, at DeVos Place in Grand Rapids, Mich.

Themed "Leading With Change," the conference promises to continue its mission of support for the future leaders of the grocery and CPG industry while offering vital insight, trends and information to current leaders.

Featured speakers at the 2017 FMC include Peter Whitsett, EVP, merchandising and marketing, Meijer; Jayne Homco, president, Kroger, Michigan; Kevin Hartman, head of analytics, Google; Larry Pierce, EVP, marketing and merchandising, SpartanNash; Trent Weller, VP consumables, Sam's Club; Bryan Gildenberg, chief knowledge officer, Kantar Retail; Val Oswalt, president of U.S. sales, Mondelez International; and industry expert Michael Sansolo.

Presentation topics will provide insight into the disruption taking place in the grocery industry, including digital, competitive, and technological, along with strategies for benefiting from it. Consumer-focused sessions include "The Shopper of the Future: How to Reach Them & Engage Their Interests";"Shifting Attitutes Regarding Healthy, Wellness & Sustainability"; and "Marketing to the Ethnic Shopper.

For registration information, visit

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