Why Target the Grocery Market?

The grocery market is one of the largest industry sectors in the U.S., but its size is only a small part of what makes it attractive to marketers.

The industry is experiencing increased online competition, static center store growth, creative advances in fresh foods and foodservice offerings, empowered shoppers, and more!

CPG’s and other grocery suppliers have a tremendous opportunity to bring new ideas, programs, products, and services to grocers looking for new ways to drive traffic, build loyalty, differentiate their stores, and grow their businesses.