Why Do Shoppers Use Grocers' Apps?

Randy Hofbauer
Digital and Technology Editor
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Increasingly, grocers today are introducing their own mobile apps with all sorts of bells and whistles. But what makes them valuable to shoppers?

Progressive Grocer teamed with Fayetteville, Ark.-based market researcher Field Agent to find out the "whys" behind consumers' usage, and potential features that could make these apps even more valuable to their user base.

grocery store app data