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11/07/2017

Why Do Shoppers Use Grocers' Apps?

Randy Hofbauer
Digital and Technology Editor
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Increasingly, grocers today are introducing their own mobile apps with all sorts of bells and whistles. But what makes them valuable to shoppers?

Progressive Grocer teamed with Fayetteville, Ark.-based market researcher Field Agent to find out the "whys" behind consumers' usage, and potential features that could make these apps even more valuable to their user base.

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grocery store app data