Whole Grain Stamp Now Appears on 1,000-plus Products

BOSTON -- The Whole Grain Stamp, an eye-catching black-and-gold symbol created by the Whole Grains Council (WGC) here to help consumers quickly and easily find whole grain products, now appears on over 1,000 food packages.

Three products were approved for certification on the same day, tying for honors as the milestone 1,000th product: Annie's Whole Wheat Shells and Cheddar, Thomas' Whole Wheat Mini Square Bagelbread, and Multigrain Lightly Salted Tortilla Chips from Snyder's of Hanover.

"These three products -- an entree, a bread and a snack -- illustrate the huge diversity of the 1,000 products bearing the stamp," said WGC chairman Jeff Dahlberg. "All three of these products contain a full serving (16 grams) or more of whole grains, to help Americans reach the Dietary Guidelines goal of three or more servings of whole grains per day."

The WGC stamp details the whole grain content, in grams, of each food. Products must contain a half serving (8 grams) or more of whole grains per serving, to qualify for the stamp. The WGC said 76 percent of the products currently using the stamp contain a full serving or more of whole grain. In addition to entrees, breads, and snacks, stamped products available nationwide include pasta, cereals, tortillas, cookies, waffles, soups, side dishes, and crackers.
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