Whole Foods Stocking Amazon Devices for Holidays

More than two months after its acquisition by Amazon, natural and organic grocer Whole Foods Market is now stocking a number of the Seattle-based e-tailer's electronic devices in more than 100 of its stores, in time for the holiday season.

Whole Foods shoppers now may purchase such devices as the Amazon Echo, Echo Dot, Fire TV, Kindle e-readers and Fire tablets at the locations. Additionally, Amazon Pop-Up stores will open at Whole Foods stores in Chicago; Rochester Hills, Mich.; Davie, Fla.; Pasadena, Calif.; and Denver now through Nov. 15. At the staffed pop-ups, Whole Foods customers will be able to try out Amazon devices and learn about services such as Prime and unique content on Prime video.

Black Friday deals will offer massive discounts to customers looking for several of the devices, including $20 off the Echo Dot, Amazon Echo, Amazon Cloud Cam or Fire 7 tablet, and $30 off the Echo Plus, Kindle Paperwhite or Fire HD tablet.

Austin, Texas-based Whole Foods operates 470-plus stores in the United States, Canada and United Kingdom.