To help close the gap on the need for nutrient-rich milk, Weis Markets is joining the Great American Milk Drive during Hunger Action Month in September as part of its eighth annual Fight Hunger campaign.
“We are dedicated to the communities we serve, and doing our part to fight hunger within our communities,” said Richard Gunn, Weis Markets’ senior VP of merchandising and marketing. “Hunger Action Month is the perfect time for all of us to join the effort and support The Great American Milk Drive. We hope our customers will consider donating a gallon of milk through our Fight Hunger program when they visit their local Weis Markets throughout September.”
The second new feature to Weis Markets’ campaign is its new Fight Hunger reusable bag, which is on sale for $2. All proceeds from the sale of these bags will be donated to local Fight Hunger programs. Customers will be able to donate shelf-stable items, as well as purchase $2 and $4 vouchers during the checkout process. They can also round up their orders with 100 percent of the proceeds going to area food banks to help fill gaps in food supplies.
“More than 49 million Americans live in food insecure households, including 6 million children,” Gunn said. “The Great American Milk Drive and our Fight Hunger program gives our customers a practical way help more than 100 hunger organizations in their communities.”
For each $2 donation, customers will receive a special Fight Hunger reusable shopping bag; for each $4 donation, one gallon of milk will be donated to the Great American Milk Drive.
Founded in 1912, Sunbury, Pa.-based Weis Markets Inc. operates 163 stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia.