Weis Markets plans to hold a “What Earth Day Means to Me” coloring contest for children age 12 and younger at its stores on Sunday.
All entrants will color on Weis paper shopping bags. Each store will choose three winners based on creativity and environmental themes. The three winners per store will each receive $50 Weis gift cards.
“Our goal is to educate and create awareness about the natural environment in the communities that we serve and to encourage children to have a positive impact on the environment,” said Patti Olenick, Weis Markets’ sustainability manager.
Weis stores are promoting the program through in-store signage and radio ads, and on Facebook and Twitter.
Founded in 1912, Weis Markets currently operates 159 stores in its home state of Pennsylvania, along with Maryland, New York, New Jersey and West Virginia.