Wegmans Raising Sub Consciousness with Coupons

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Wegmans Raising Sub Consciousness with Coupons

In a move mating its famous fresh prepared foods offerings with the current trend in consumers economizing to save money on meals, Wegmans Food Markets is offering its customers a deal on its submarine sandwiches, via the Web.

As advertised in the chain's latest Fresh News e-mail, which goes to opt-in subscribers, Wegmans stores are making subs fresh to order "using rolls baked fresh throughout the day, and the highest-quality meats, cheeses, and toppings."

The campaign specifically is attempting to encourage its shoppers to come to Wegmans stores on the way home from work to pick up its sub sandwiches as evening meals.

The Rochester-based grocer's mailing included a printable $1-off coupon on any large 14-inch Old Fashioned Sub.

The offer is valid through July 19, with a limit of one per customer, Wegmans said.