E-commerce solutions provider Mercatus has teamed up with U.K.-based SaaS tech company Eagle Eye to enhance grocers’ digital offerings with more targeted digital promotions. The collaboration allows retailers to leverage Eagle Eye’s consumer engagement platform and Mercatus’ platform for real-time, actionable customer data.
That kind of information leads to tailored shopper experiences that ultimately build loyalty, according to company leaders. “By partnering with Eagle Eye, we are able to offer our clients cutting-edge customer engagement solutions that will revolutionize their e-commerce experiences and help them stay ahead of the competition,” declared Sylvain Perrier, president and CEO of the Toronto-headquartered Mercatus.
[Read more: "Mercatus Rebuilds Mobile Commerce App for Grocers"]
Echoed Tim Mason, Eagle Eye’s CEO: “We are excited to collaborate with Mercatus and bring our customer engagement solutions to their impressive roster of grocery clients. Together, we will enable grocery retailers to build deeper connections with their customers and capitalize on the rapidly evolving first-party e-commerce landscape.”
Going forward, the companies will explore new ways to leverage their combined expertise and technology offerings to drive growth and create value for their clients. Mercatus, for its part, offers a digital commerce platform used by retailers including Weis Markets, Save Mart brands, Brookshire’s Grocery Co., Kowalski’s Markets, Buehler’s Fresh Foods, WinCo Foods, Smart & Final, Stater Bros. Markets, Southeastern Grocers’ Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores among others. Eagle Eye’s current customer base includes Southeastern Grocers, Giant Eagle, Loblaw, Woolworths, Asda, Sainsbury’s, Tesco and Waitrose, among others.