Walkers Shortbread Teams With ASPCA

Walkers Shortbread has joined forces with the American Society for the Prevention of Cruelty to Animals (ASPCA) to raise funds for the nonprofit organization’s animal welfare initiatives across the United States. Throughout 2012, Walkers will donate 10 cents from the sale of every package of its Scottie Dog products sold in the United States to the ASPCA, with a minimum guaranteed donation of $25,000. The partnership with the ASPCA is the first of its kind for the Aberlour on Spey, Scotland-based company, whose U.S. headquarters is in Hauppauge, N.Y.

“The adorable Scottie Dog cookies convey our affinity for this beloved breed, and working with the ASPCA is a great way for us, as well as our customers, to show our appreciation for animals,” explained Walkers managing director Jim Walker. “Over the next year, Walkers is dedicated to helping the ASPCA raise awareness of the issues of animal cruelty and homelessness and will support the valuable work they do for animals across the U.S.”

“Customers can feel good knowing that the funds raised through this initiative will help us continue to provide assistance to animal welfare organizations across the country,” added Elysia Howard, VP of marketing & licensing for the New York-based ASPCA, which was the first humane society established in the Americas is today one of the largest in the world.

Walkers Scottie Dog cookies pay tribute to the Scottish Terrier, one of five breeds of the Skye terriers that originated in Scotland. The all-natural cookies were first introduced at the 2011 Summer Fancy Food Show in Washington, and a special-edition 7.8-ounce Scottie Dog Tin holding 18 cookies debuted at the 2012 Winter Fancy Food Show, which took place in January in San Francisco.