Wal-Mart Cuts Prices in Germany
BERLIN - Wal-Mart announced has begun implementing a new round of discounts at its German stores in its latest attempt to attract shoppers in a market where it has yet to turn a profit, The Associated Press reports.
More than 300 items including food products will be discounted for at least 60 days at Wal-Mart's 95 German supermarkets. The price cuts went into effect on Monday. To promote the campaign, Wal-Mart sent out a 20-page booklet to more than 10 million households, the company said in a statement.
Wal-Mart launched a similar campaign two years ago, which sparked a fierce price war with German chains, the AP reports.
Wal-Mart is still involved in a legal battle over those discounts with regulators, who want to stop it from selling staples such as milk and butter at below cost to protect smaller rivals.
More than 300 items including food products will be discounted for at least 60 days at Wal-Mart's 95 German supermarkets. The price cuts went into effect on Monday. To promote the campaign, Wal-Mart sent out a 20-page booklet to more than 10 million households, the company said in a statement.
Wal-Mart launched a similar campaign two years ago, which sparked a fierce price war with German chains, the AP reports.
Wal-Mart is still involved in a legal battle over those discounts with regulators, who want to stop it from selling staples such as milk and butter at below cost to protect smaller rivals.