USDA Seeks Comments on Proposed Standard for 'Naturally-Raised'

WASHINGTON, D.C. -- The USDA's Agricultural Marketing Service (AMS) is seeking comments on a proposed voluntary standard for a naturally raised marketing claim.

The standard for a naturally raised marketing claim, if adopted, will be part of the voluntary U.S. Standards for Livestock and Meat Marketing Claims. If this voluntary standard is established, livestock producers participating in this program would have their naturally raised claim verified through the Department of Agriculture (USDA).

Verification of any claim would be accomplished through an audit of the production process in accordance with procedures that are contained in the specific portion of the Code of Federal Regulations. Meat and meat products sold from approved programs would then be able to carry a claim verified by USDA.

Comments must be received on or before January 28, 2008 and should be submitted electronically at: Written comments can be sent to: Naturally Raised Marketing Claim, Room 2607-S, AMS, USDA, 1400 Independence Avenue, SW., Washington, DC 20250-0254, or by fax to (202) 720-1112.

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