United Supermarkets Goes Local For Private-Label Wines

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United Supermarkets Goes Local For Private-Label Wines


United Supermarkets LLC, Lubbock, Texas, has teamed up with a nearby winery for its first private- label wines.

Llano Estacado Winery, also based in Lubbock, Texas, is United Supermarkets’ newest private-label partner, having developed two blends and eye-catching packaging under the leadership of Mark Hyman, president, and Greg Bruni, vice president of winemaking.

This is the first private-label venture for Llano Estacado Winery, one of the state’s largest winemakers.

“We are thrilled to be able to expand our relationship with Llano Estacado Winery and to be their first private-label partner,” said Roger Scott, category manager for United Supermarkets. “Both these wines exhibit the very high standards and skill of the Llano winemaking team, and it is our privilege to be chosen as the first retailer for this type of venture.”

The wines are marketed under the Outlaw Anthem label and are made primarily from grapes grown in West Texas. Outlaw Anthem Heartbreaker is a silky-fruit-forward red blend of primarily zinfandel and carignane grapes, while Outlaw Anthem Wanted! is a flavorful white blend of chenin blanc, viognier and sauvignon blanc.

The wines sell for $9.99 per bottle and are available exclusively at all 10 Market Street stores and select United Supermarkets locations.