United Fresh Adds BrandStorm Marketing Event

The United Fresh Produce Association has developed a new marketing event – BrandStorm – which will take place Nov. 1-2, 2015 in San Francisco.

Spearheaded by the United Fresh Produce Marketing & Merchandising Council, BrandStorm will aim to engage new and young marketers in the produce industry looking to learn about brand development, content creation, managing the creative process, segmented marketing channels, and more.

“BrandStorm is an exciting new event designed specifically for the next generation of our produce marketers,” said Cindy Jewell, VP of marketing at California Giant Berry Farms. “Attendees will learn about latest trends, build their network, and gain knowledge of new tools and insights that will provide instant value back to their organizations.”

Added Tom Stenzel, United Fresh president, “Our Produce Marketing & Merchandising Council has taken a new approach to in-person education by creating BrandStorm. They’ve identified an opportunity to further engage the young marketers in the industry and feel this event will help prepare marketing teams to meet the challenges of today’s produce business environment with new tools and skills.”

Attendees will hear from engaging speakers on topics such as the customer experience and understanding generational behaviors. United Fresh has also developed discussion dens where attendees will interact with others looking for new approaches to common marketing channels during breaks throughout the day. Attendees will also be challenged to solve case-study exercises designed to mirror real industry events and leave armed with tangible solutions to these common brand hurdles.

BrandStorm registration is now open. United Fresh members can attend for $595 with discounts offered to marketing teams (from the same company) at the reduced rate of $545 each with two or more registered colleagues; non-members can attend for $895.

For more information, contact Jessica Mosley at 202-303-3417.