United Family Debuts Text Program

The United Family, formerly United Supermarkets, has launched a texting campaign that offers opt-in guests store-specific information regarding promotions, events, special offers, new product releases and recipes delivered straight to their mobile phone.

Guests throughout west Texas and Dallas/Ft. Worth can sign up for individual, brand-specific mobile alerts from United Supermarkets, Market Street and Amigos.

“Our new mobile alert program will provide guests with special offers and product information while at home, on-the-go or even inside our stores,” said Jennifer Nanz, digital media manager. “As our guests turn to their mobile phones for relevant news and deals, we want to be sure they receive value-added offers that enhance their shopping experience at our stores.”

Nanz added, “We want to make the best deals easily accessible for guests and we know a mobile platform is the perfect way to do so.”

To register for banner-specific mobile alerts, guests can:

• Text the word “UNITED” to 43300 for alerts from United Supermarkets
• Text the word “MARKET” to 43300 for alerts from Market Street
• Text the word “AMIGOS” to 43300 for alerts from Amigos

Market Street guests in Dallas/Ft. Worth must be a member of the Smart Rewards program to subscribe. Guests already registered for the Smart Rewards program can sign up for mobile alerts by texting the word “SMART” to 43300.

Additionally, guests can sign up by creating an online account or by updating their online account to opt-in to receive SMS messages.

The Lubbock, Texas-based, family-owned grocery chain has stores in 30 markets across north and west Texas. A self-distributing company with distribution centers in Lubbock and Roanoke, the United Family currently operates 57 stores under the four store banners listed above.