Knowing and understanding the consumer is a key part of the retail industry, and it is increasingly important in the age of e-commerce.
The importance of knowing how shoppers behave online also is behind the insights provided by the Unilever Customer & Market Insights (CMI) Team, which offers e-commerce insights and learnings for retailers in the FMGC space. These include drivers, barriers and behaviors that motivate shoppers and impact how they act within the e-commerce ecosystem. Unilever CMI is informed by shopper surveys that help segment the consumer base along common demographic or shopping traits.
Click below to download the Unilever CMI insights.