Unified to Offer Retailer Members Nielsen Data Analytics Tools
Unified Grocers has tapped Nielsen as its analytics and insights provider, and will begin providing Nielsen’s data analytics tools for the exclusive use of its retail partners.
“Using Nielsen’s best-in-class analytics services is a game-changer,” said Sue Klug, SVP and CMO for Unified Grocers. “The relationship with Nielsen gives our retailers a real strategic advantage. The sophisticated tools available through Nielsen mean we can help our retailers drive their topline sales, and that’s a win-win because when our retailers sell more, we do too.”
Approximately 700 stores have agreed to allow Unified to collect their data as part of its new program, “Scan Advantage … powered by Unified.” Unified will use Nielsen’s analytics to help these stores better understand how and why customers make choices, including their purchase decisions and shopping patterns.
Unified’s Director of Consumer Insights Marie Lopez is leading the Scan Advantage program. “Unified supports our retailers by providing a wide range of products and services that are tailored to meet their specific needs,” she said. “Scan Advantage is the latest example of our commitment to help our retail partners maximize sales and efficiencies. By sharing their point-of-sale information with us, we’ll be able to provide participating retailers with deeper insights into customer purchasing patterns and help them quickly identify category growth opportunities. Having access to this rich source of actionable data will drive incremental sales for our retailers and for Unified.”
Commerce, Calif.-based Unified Grocers is a retailer-owned wholesale grocery distributor that supplies independent retailers throughout the western United States.