Ukrop's Selects Price Optimization Application

RICHMOND, Va. -- Ukrop's Super Markets, Inc. here has selected Athens Group Price Optimizer and Predictor (POP!) solution to support price optimization for its chain of 28 grocery stores. The solution, from Austin, Texas-based Athens Group, is a comprehensive demand forecasting/optimization application designed to give high-volume retailers the ability to model pricing strategies depending on margin and product sales goals for stores, markets, or regions.

"Ukrop's is focused on providing the best value for our customer's dollar while delivering outstanding service and a unique shopping experience," said Scott Aronson, Ukrop's v.p. of marketing and analysis, in a statement. "Athens Group provides a flexible, straightforward, and affordable application, allowing us to better understand and respond to our customer needs through improved demand forecasts and price optimization."
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