Tyson Launches ‘Small Success’ Promo

Tyson Fresh Meats, Inc. has launched its new “Small Success” beef promotion, designed to encourage consumers to celebrate their family “wins” with Star Ranch Angus steaks.

Through Oct. 15, customers who purchase $20 or more of Star Ranch Angus steaks can order a free cookbook through a mail-in order form available at the meat case, while supplies last. The promotion also includes an online contest where customers can share their family’s small success for weekly chances to win a Star Ranch Angus prize pack.

“We want our customers to grill Star Ranch Angus steaks to celebrate all of their family successes,” said Rick Janke, brand manager for Tyson Fresh Meats, a subsidiary of Springdale, Ark.-based Tyson Foods, Inc. “Whether it’s acing the first big test of the school year or surviving the first week on a new job, sharing a meal together at home is a great time to recognize accomplishments of family members.”

Consumers can visit the contest page, submit a photo and short description of their family’s success, and share the cut of Star Ranch Angus beef prepared to celebrate that success.

Each Friday during the promotion, one person will be selected to win a prize pack. One grand-prize winner will be determined by public voting at the end of the promotion to win a $150 gift card to the supermarket of their choice.