Tyson, Joyful Noise Team Up For Holiday Promo
Springdale, Ark.-based Tyson Foods will launch a new holiday promotion with the release of the movie Joyful Noise, hitting theaters January 13, 2012. The family-oriented promotion includes savings on Tyson Chicken Tenders and a movie ticket giveaway.
Consumers can visit DeliAnytime on Facebook to enter for a chance to win tickets to see Joyful Noise in theaters. While on Facebook, consumers can also find out more ways to enjoy and save on Tyson deli products.
"Retailers have really benefited from Tyson co-promotions with theatrical releases such as Joyful Noise,” explained Eric Le Blanc, senior director, Tyson Deli Marketing. "In fact, these types of partnered programs have a proven track record of improving retailer's sales volume."
"Joyful Noise," a funny and inspirational story of music, hope, love and renewal, stars Oscar nominees Queen Latifah and Dolly Parton star in Alcon Entertainment's and Warner Bros. Pictures.