Tyson Foods, Inc. has launched a new corporate website featuring enhanced visuals and graphics to tell the story of America’s leading meat and poultry company.
The new TysonFoods.com includes more than 150 website pages, 800 photos and 24 videos designed to help the public learn more about the company’s relationship with family farmers, food safety and product development efforts, international operations and hunger relief initiatives.
“We’re a dynamic company of people who make a wide variety of foods for customers around the world, so we’ve created a very dynamic website that reflects who we are,” said Sara Lilygren, EVP of corporate affairs for the Springdale, Ark.-based company. “We’re proud to invite people to visit the new site, which we believe tells our story more accurately, conversationally and personally. New technology will also help us update words, pictures and videos quickly and often, so it remains fresh.”
Current videos include Tyson “Team Members” describing “Who We Are” and “What We Do,” as well as the Tyson FarmCheck program and Discovery Center, the company’s research and development facility. The site also includes downloadable photos, videos and informational graphics about the company, as well as U.S. and global maps of the company’s locations.
The new site, the content of which was developed by a team of about 75 employees from virtually every part of the company’s business, is designed to be used both on desktop and mobile devices.
In addition to the TysonFoods.com corporate site, the company will continue to maintain Tyson.com, the company’s consumer site that includes information about products, recipes and promotions.