Two of Three Households Won't Prep Turkey This Thanksgiving: NPD

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Two of Three Households Won't Prep Turkey This Thanksgiving: NPD

11/21/2008
Only 30 percent of households will actually prepare a turkey on Thanksgiving Day, but 82 percent of consumers will eat it, according to market researchers at The NPD Group.

Typically, two households are the guest of third household on Turkey Day, according to NPD, which amounts to an average of nine people at each Thanksgiving table.

Harry Balzer, NPD v.p., said he expects a larger crowd around America's Thanksgiving tables this year. "This has been a hectic year and a time of high anxiety, and contrary to popular belief, people don't turn to food for comfort, they turn to other people," Balzer said.
 
The standard fare -- turkey, potatoes, vegetables, pie, stuffing, fruit, rolls, salads, and bread -- will continue to grace tabletops this year, according to Balzer.

Consumption of pumpkin pie on this holiday will make it the second most popular pie in America for the year, Balzer said. Apple pie is number one because people eat it more often.
 
NPD said the top Thanksgiving meal foods consumed are:
Turkey
Potatoes
Vegetable
Pie
Stuffing
Fruit
Rolls
Salads
Bread
Sandwiches

For more information, visit http://www.npd.com/.