Many consumers are making healthier food choices. Part of this is possible because they have more tools to research products before they make a purchase. Technology is also enabling consumers to ask some tough questions beyond the nutritional properties of products, including GMOs, environmental impact, sustainability, animal welfare and even fair wage practices.
Progressive Grocer’s half-day symposium, scheduled for Tuesday, Sept. 20, at the Path to Purchase Expo (P2PX), “Courting Today’s Health-Oriented Shopper,” tackles macro and micro trends impacting consumer health.
In one session, “Invest in Transparency Initiatives that Make a Difference”, Michael Forhez, global VP, consumer markets at Lawrenceville, N.J.-based 1WorldSync, will lead a provocative two-part presentation that explores the types of decisions that impact shopper choices, elements of various transparency initiatives, and the technology that helps drive messaging.
New Tools, New Rules
Forhez will first provide a brief presentation that pushes attendees to think about their work in a different frame – from “inside the box” to “outside the box,” and even to “new boxes.” He will highlight a number of industry initiatives, from CPG company label “cleanups” to retail missions that will impact shoppers and suppliers alike, and provide a glimpse of long-term, even global relevance.
Forhez will then enlist a panel of industry experts to share how their missions support the consumer quest for healthier living and what they believe are next steps for the industry as a whole. Panelists will include:
- Dave Bennett: SVP of Procurement and Exclusive Brands, IGA
- Rick Davis: VP and Global Lead, Office of Data Acquisition and Governance, Kellogg Co.
- Jim Flannery: Senior EVP, Grocery Manufacturers Association
- Kyle McKillop: IT Manager, Joint Institute for Food Safety and Applied Nutrition, University of Maryland
Other symposium presenters include Andrew Mandzy, director of strategic insights at Schaumburg, Ill.-based Nielsen, who will share research that defines health-and-wellness drivers and opportunities among key demographic segments, and Supermarket Guru Phil Lempert, who will provide insights into what health and wellness looks like at the store level.
P2PX takes place Sept. 20-22 at Donald E. Stephens Convention Center, in Rosemont, Ill. The event delivers the full experience ― a stellar educational program (four symposia, two keynote addresses, 48 seminars) plus a curated trade show floor with 130 exhibitors and the Design of the Times Gallery. Every aspect is focused on solutions, trends and insights that drive sales and create an improved shopper experience all along the path to purchase.
· Pricing info: http://www.path2purchaseexpo.com/pricing
· Full agenda: http://www.path2purchaseexpo.com/at-a-glance
· Speaker list: http://www.path2purchaseexpo.com/speaker-grid
· Brochure: https://goo.gl/3NtYfM