A New Economy Calls for New Strategies: IRI
With every American feeling the impact of the country's economic battle and making substantial changes to their everyday lives and shopping habits to stay afloat, the consumer packaged goods (CPG) industry must stay on its collective toes and respond to continually changing rituals with a new level of deftness, according to the latest IRI Times & Trends report, "2008 CPG Year in Review: A Market Re-Defined by Budget-Strapped Consumers."