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INDUSTRY OVERVIEW: What CPG Companies Need to Address in 2010
While the CPG industry fared better than most other sectors of the global economy during 2009, it was hardly immune to the effects of the financial crisis that began in September 2008: a substantial loss of wealth worldwide, very tight consumer and corporate credit conditions, delayed private investments, and a pullback by consumers in discretionary spending and big-ticket purchases. -
Wakefern Chooses SAS for Marketing Technology
As part of an initiative to upgrade its reporting and campaign management technology infrastructure to enable automation and analytics, Wakefern Food Corp., with assistance from consultants at Barrington, Ill.-based Willard Bishop, has selected SAS Marketing Automation software.