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Most Super Bowl Viewers to Watch at Home, Spend Same on Snacks: Nielsen
The vast majority of U.S. households — 9 out of 10 — will root for their preferred Super Bowl team in their own homes or those of friends or relatives, rather than at a restaurant or bar, a survey by The Nielsen Company has found. -
Mintel Reports 30 Percent Drop in Food & Drink Product Launches
The economic slump took its toll on U.S. food and drink manufacturers in 2009, according to a recent review of Mintel’s Global New Product Database (GNPD). Food and drink product launches showed a substantial decline of nearly 30 percent from 2008.