Top Meat & Poultry Trends Have Long-range Implications

“An informed consumer is a satisfied consumer,” and nowhere is this adage more relevant than the food industry, not only as it relates to information printed on labels for products such as frozen or shelf-stable foods, but also increasingly includes fresh meat and poultry sold at both retail and foodservice establishments, so affirms Packaged Facts’ latest report.

“Perhaps more than ever before, consumers want to know about what’s in their meat and poultry, how it was raised and where it came from,” explained David Sprinkle, research director, Packaged Facts. “This need to know taps a breadth of concerns related to food healthfulness and sustainable practices.”

For many consumers, choosing a meat and poultry dish revolves around keeping it real: they seek all-natural choices that reflect their desire to keep human intervention they perceive as negative out of the process. Packaged Facts’ survey data reveals that more than 6 in 10 restaurant meat and poultry eaters say that “all natural” is important to them when selecting meat/poultry dishes at a restaurant. 

Animal welfare and sustainability also play a role in their decision, as does how the animal is fed – grass or vegetarian, for example. In this respect, consumers are likely weighing the effect of feeding choice on the quality, taste and healthfulness of the dish. 

And local is more important than ever. The percentage of consumers who make an extra effort to buy local should crack 50 percent within the next couple of years, in the face of widening concerns about where food comes from. 

Local Relevance

But in the era of global supply chains, local is also relative: the United States serves as its consumers’ backyard. Everything from trout to berries to steaks now comes from the far corners of the world to the local supermarket or restaurant, which can bring a litany of questions and concerns to U.S. consumers’ lips – and helps explain why meat and poultry from America’s own backyard wins hands down. 

In this regard, touting “grown in the U.S.A.” is not only about patriotism and jobs – it goes to the heart of consumers’ concerns about food quality and safety. A pessimist could argue, “better the Devil you know than the Devil you don’t”; an optimist could argue that the U.S. is renowned around the world for quality control and strong, consistent food regulation that is hard to beat on a global stage. In either case, U.S. meat and poultry providers should make their homegrown advantage loud and clear on their packaging. 

Designed to help food and foodservice industry participants add value to their meat and poultry strategies, Packaged Facts Meat, Poultry and Seafood: Restaurant Trends and Opportunities report focuses on five key aspects of restaurant menus: breakfast, burgers and sandwiches, entrées, seafood and international cuisine.

In each case, the report trends and analyzes proteins on areas of the menu, and then looks closer at those trends to discover supporting themes influencing menu innovation, paying particular attention to menu items and limited-time offers. In each case, an-depth profiles of major restaurant operators are included, analyzing operator menu development according to topic area and supporting themes, as well as relationships between usage frequency and fast food and full-service restaurant spend, interest in organic and natural, and meat alternatives, and health and diet.

More information can be found here.