Tesco's Fresh & Easy Has Hollywood Premiere

HOLLYWOOD, Calif. - Actors honored with a star on the Hollywood Walk of Fame can now pick up a fresh meal to go at the new Fresh & Easy Neighborhood Market, which opened yesterday just steps away from the entertainment industry landmark.

"Everyone wants fresh, wholesome food at affordable prices and we think Fresh & Easy will be a great addition to such an iconic neighborhood," said Fresh & Easy c.e.o. Tim Mason.

Mason officially opened the store by placing his hands in wet cement and cutting a filmstrip before customers entered the store, as Paris Hilton and Marilyn Monroe look a-likes looked on.

Store employees chose the Children's Hospital of Los Angeles to receive a donation from Fresh & Easy, and representatives from the organization received a check during the ceremony.

Fresh & Easy currently has 33 grocery markets open throughout Southern California and in Nevada and Arizona. The company is a subsidiary of U.K.-based Tesco, will invest $2 billion over five years in the company.
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