Category Management in Transition, Says ACNielsen
SCHAUMBURG, Ill. -- Retailers and manufacturers say category management is still "critically important," but that doesn't mean they are applying the discipline as much as they once were, new research from ACNielsen U.S. indicates. Category management is in the throes of a transition, as traditional ways of applying the practice are apparently losing favor with the industry, according to the marketing information firm's 14th Annual Trade Promotion Practices and Emerging Issues Study, released yesterday.