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Upcoming POPAI Studies to Gauge Advertising Effectiveness in Drug Stores
WASHINGTON -- Walgreens, CVS, Rite Aid, and Brooks Drugs have agreed to participate in upcoming studies to measure the effectiveness of in-store advertising and the placement of product displays in drug stores. The studies are being conducted by Point-of-Purchase Advertising International (POPAI), the nonprofit trade association of the at-retail marketing industry. -
Food Lion Introduces Private Label Ice Cream Sweetened With Splenda
SALISBURY, N.C. -- Food Lion is introducing Healthy Delight "No Sugar Added" Premium Lowfat Ice Cream, which it claims is the grocery industry's first private label brand sweetened with sucralose (Splenda brand sweetener) and formulated to contain no gluten.