Taste of Tomorrow: Key Takeaways from Fancy Food
- Positioning claims are drawing dedicated consumers: Demand for products with leading claims – including all-natural, organic, non-GMO, local and eco-friendly – cuts across all consumer demographics, the Mintel analysts said. Among exhibitors: Endangered Species Chocolate unveiled a line of vegan, Fair Trade dark chocolate bars made with oat milk, with 10% of the company’s net profits going to conservation efforts, explained Marketing Director Tod Dalberg.
- Transparency and traceability: Manufacturers are driving this trend because they see it as key to their long-term goals, the Mintel analysts said. Lockwood noted that more food manufacturers are moving to become B corporations. “Transparency will determine a company’s ability to thrive in the long term,” he said.
The Winter Fancy Food Show continues through Jan. 21. Watch for live updates on Twitter at @pgrocer and @jimdudlicek.