Target Aims to Grow in NYC

As part of a commitment to invest $7 billion in capital on stores, digital and supply chain by the end of 2019, Target has revealed plans to open additional locations in New York and to test a same-day delivery service for in-store purchases from its Tribeca location. That store, which opened in 2016, is the Minneapolis-based company’s first small-format location in Manhattan. Additionally, Target has operated a store in Harlem in 2010.

In total, the retailer has more than 70 stores in the New York metropolitan area, employing more than 15,000 associates.

“Serving guests in New York is so important for Target, so we’re proud to continue growing our business and investing in the community,” said Tony Roman, senior group VP of New York stores, Target. “There’s no other place like Manhattan – it’s a thrill for us to be expanding here.”

The company’s Manhattan plans call for a new small-format stores in Herald Square (opening October 2017) on the Lower East Side (opening March 2018) and in the East Village (opening July 2018), along with a store in Hell’s Kitchen slated for 2019.

In the city’s outer boroughs, Target is prepping for a second small-format store in Queens, this one in Jackson Heights, in 2019. The first one opened in Forest Hills last year.

These store openings are just the beginning, according to Target, which said that it would continue to look at sites across the city and that it planned to have more than 130 small-format locations nationwide by the close of 2019.

As for the same-day delivery service at the Tribeca store, the pilot is set to kick off in June, with shoppers opting at checkout to have their in-store purchased delivered anywhere in Manhattan, in addition to parts of Brooklyn and Queens, during a time window of their choice, for a small fee. The company refers to the service as a “big deal for city-dwellers hoping to avoid carrying their Target haul home on foot or public transit.”

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