Take Your Honey to London

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Take Your Honey to London

09/26/2011

Sue Bee Honey’s National Sue Bee Summer Sanders Sweepstakes promotion, featuring the two-time USA swimming gold medalist, offers contestants the chance to win a trip for two to London, including airfare and hotel accommodation, as well as gift cards and Sue Bee products. For a chance at the prizes, consumers can enter an instant-win code at www.suebee.com from specially marked on-pack, peel-off products, through May 15.

As the official spokeswoman of the sweepstakes, Sanders (left) is once again representing the most recognized honey brand in the United States.

“Sanders … symbolizes the pure, wholesome, American-made honey that we produce, and the Summer Sanders Sweepstakes is a great way to build our American-made image and identify Sue Bee Honey as ‘America’s Honey,’” noted Ron Junck, VP of sales and marketing at the Sioux City, Iowa-based Sioux Honey Association, the maker of Sue Bee Honey products.

During the campaign, retailers can obtain a special Summer Sanders Sweepstakes in-store shipper display, which includes a $1 instant redeemable coupon on selected products with a QR code sweepstakes entry option.