Supervalu Rolls Out Web-Based Business Portal to Manufacturers and Brokers

MINNEAPOLIS - Supervalu announced on Thursday that it has introduced its SVHarbor Internet-based business portal to its more than 1,500 manufacturer and broker partners. Developed to improve Supervalu's industry processes and minimize the costs of doing business, SVHarbor gives users fast, easy access to critical information across the supply chain, according to the company.

"In today's competitive business environment, we're all looking for ways to increase efficiencies and collaboration to improve the way we work," said Mike Jackson, Supervalu e.v.p., and president and c.o.o. of Distribution Food Companies. "SVHarbor enables Supervalu to provide a new world of integration, visibility and services for its business partners across the supply chain. Building on Supervalu's commitment to excellence and tradition, SVHarbor takes a proven way of doing business and makes it even better."

Introducing manufacturers and brokers to the SVHarbor portal is the second phase in Supervalu's rollout of the business portal program. The first phase was completed in the spring of 2003, when Supervalu retail customers and company-owned retail stores converted their business activity to the Web-based business portal. One year later, 2,100 company-owned retail and affiliated stores are on-line. Over the past 12 months, SVHarbor user transactions increased by 300 percent, and the company tracked more than 8.3 million user transactions per month during that time.

For Supervalu's manufacturer and broker partners, SVHarbor offers a new set of applications that enable the company's business partners to enhance their sales and marketing focus through real-time merchandising activities, access to distribution center and retailer order wells, and more accurate forecasting tools. In addition, SVHarbor drives supply chain efficiencies by ensuring reliable data synchronization, increasing customer satisfaction and lowering operating costs for all users. By providing real-time data that supports retail and distribution functions through scheduling, measurement, and other work processes, SVHarbor strengthens Supervalu's existing collaborative relationships across the supply chain.

"The SVHarbor manufacturer and broker program is a cutting-edge business portal that brings Supervalu and its business partners into a new era of information exchange," said Robert Borlik, Supervalu s.v.p. and c.i.o. "Our retail partners have already completed their transition to SVHarbor and find it a critical tool to speed and ease their ability to conduct business with Supervalu. Now, SVHarbor will enable manufacturers and brokers to further streamline their business processes and communications with Supervalu."
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