Supervalu Reintroduces Online Shopping at Acme, Albertsons

Supervalu's Philadelphia-based subsidiary Acme Markets said it is reintroducing its online shopping program to help shoppers save both time and money. The program, originally launched in 2004, allows shoppers to select groceries, HBC, flowers, party supplies and food-related gift items online, then have them delivered to either the front door or ready for pick up at a designated store.

Via the second incarnation of its online shopping program, Acme said it is also hoping to educate shoppers about the supplemental benefits of online grocery shopping beyond time savings and reduced fuel costs. Backed by studies showing that people do not make as many spontaneous purchases online, the chain will simultaneously reinforce the importance of preplanning and ordering the groceries online, which it says can add up significantly over the course of a year.

After placing orders online, shoppers can select a scheduled delivery or pick-up time -- anywhere from next day to seven days. Shoppers can change their orders for home delivery up to 10:00 p.m. of the night before the scheduled date of delivery. The charge for home delivery is $12.95 and $5.95 for store pick-up.

When ordering online, the 130-store Acme automatically gives customers the lowest price at the time of delivery or pick-up. All sale pricing will be reflected at the time of payment, with the exception of beer, wine and liquor. Cosmetics and general merchandise, like magazines, are available, in addition to Acme gift cards, although pharmacy products are currently not offered online.

Meanwhile, Supervalu's subsidiary on the West Coast Albertsons yesterday also reintroduced its online shopping program, a move it said was in response to consumer demand.

The Albertsons program was originally launched in 1999. It involves the same departments and service offerings as the Acme initiative.

Albertsons operates 530 stores under the Albertsons and Lucky banners in Idaho, Montana, Southern California, Southern Nevada, North Dakota, Oregon, Utah, Washington, and Wyoming.
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