Supervalu Continues Implementation of AccessVia's In-store Sign Solution

SEATTLE, Wash. - AccessVia, a provider of automated sign printing solutions and electronic display technologies for retailers, announced that Supervalu Inc. has rolled out Web dSignShop in three of its grocery chains.

Farm Fresh, Cub Foods and Scott's are now using AccessVia's Web-based in-store sign printing solution, and Supervalu is moving forward with implementations at its other chains in its network of more than 1,400 retail grocery locations.

Web dSignShop is a centrally served print application that the stores access through SVHarbor, Supervalu's intranet, allowing them to print promotional signs and shelf-edge labels that feature up-to-the-minute item data from corporate databases. Rather than offering a one-size-fits-all application, Supervalu is taking advantage of Web dSignShop's ability to deliver different interface components, design suites and data content to its chains, or banners. After logging in, each store sees its own banner-branded sign templates and accesses batches of signs and labels that are customized for their region and store.

At the center of this solution is AccessVia's Web-based deployment technology, which is designed to bypass bandwidth slowdowns so that stores can print customized, data-rich signs quickly and easily.

"Our banners are geographically diverse, serve different segments of the market, and have different management structures. On the one hand, we had no use for a cookie-cutter sign solution; on the other, we couldn't be saddled with administering hundreds of disparate systems. Web dSignShop is the answer," said John Eversman, information technology v.p. at Supervalu. "We can pursue creative local merchandising approaches and compete with the regional players. And we can do it using one centralized system that gives us control of sign layouts and the real-time item data. We get quality control and streamlined operations at headquarters, and an easy-to-use resource with real choices in the field," he said.
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