Supervalu Backs American Heart Association's 'Go Red For Women'

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Supervalu Backs American Heart Association's 'Go Red For Women'

Supervalu's fleet of stores is throwing its support behind the American Heart Association's "Go Red For Women" campaign aimed at educating women about the risk factors for heart disease. The retailer signed on to support the effort through 2011.

"While heart disease is the number one killer of women in the United States, it is also largely preventable," said Jeff Noddle, Supervalu's chairman/c.e.o., adding that the company's commitment to protecting the health all women will further raise awareness of the risk factors associated with the disease.

Health and nutrition are among Supervalu's designated areas of focus for its charitable giving and volunteer activities, along with hunger relief and environmental stewardship. As such, the Minneapolis-based grocery chain and distributor is planning activities to raise awareness among its customers and to engage its 190,000 associates in support of Go Red For Women, including in-store promotions, advertising, and events.

Supervalu's retail stores Acme, Albertsons, Bigg's, Cub Foods, Farm Fresh, Hornbacher's, Jewel-Osco, Lucky, Shaw's, Shop 'N Save, And Shoppers Food & Pharmacy, will support Go Red with product displays that fit into a heart-healthy lifestyle as well as other Go Red For Women information. Activities are expected to begin in early 2009.

"As one of the country's largest grocery retailers, Supervalu is dedicated to supporting programs that educate and promote healthy lifestyles and nutrition," said Pam Knous, Supervalu's e.v.p./c.f.o. "Go Red For Women provides the information and the tools to empower women to make lifesaving choices about their health," added Knous, a member of the American Heart Association's Operating Committee and chairwoman of last year's Twin Cities' Go Red For Women Campaign, which challenges women to know their risk for heart disease while urging them to take action to reduce their personal risk.

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