Strawberry Shipper-Grower Bows New Brand with Online Videos

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Strawberry Shipper-Grower Bows New Brand with Online Videos

Consumers are getting to know Wishnatzki Farms’ new fresh produce brand through an online campaign featuring a series of humorous videos. Posted on and, the four video episodes introduce Wish Farms brand mascot Misty the Garden Pixie through the eyes of her warehouse worker pixies.

A new consumer label bearing Misty’s image will replace the Wishnatzki Farms label on the Plant City, Fla.-based company’s strawberries, bell peppers, squash, and cherry and grape tomatoes sold in supermarkets.

“It is our goal to connect with consumers in a more memorable way,” said Wishnatzki Farms president and CEO Gary Wishnatzki, who rolled out the Wish Farms tag after extensive consumer research discovered that the revamped label was easy to find in stores, as well as being memorable and family-friendly. “Strawberries are about sweetness and fun, so we created a brand that reflects those qualities. The new brand name is a natural evolution for our company. People have been referring to us as ‘Wish Farms’ for years. It’s time to make it official.”

Wishnatzki Farms, Florida’s largest strawberry shipper-grower, represents more than 2,000 acres, and ships about 3 million flats of strawberries and 2 million packages of vegetables annually. The company markets produce under such brands as Wishnatzki Farms, Wish Farms, Strawberry Joe and Clear Choice Organic.