Stop & Shop Drops Prices

Following in the footsteps of sister Ahold USA banner Giant Landover, Stop & Shop New England Division has reduced prices on thousands of staple items across stores as part of its new My Stop & Shop program, which aims to make grocery shopping more affordable and convenient for customers, as well as helping them adopt healthier lifestyles. The price cuts join those that Quincy, Mass.-based Stop & Shop rolled out last fall.

The lower-priced items are highlighted in the chain's weekly circular and also in stores on new Low Everyday Price signage, as well as on blue shelf tags enabling customers to compare the old and new prices of items.

This strategy is backed by a new branding effort with the tagline: “My Stop & Shop helps me save money, save time, and eat well.” Landover, Md.-based Giant Food LLC debuted the program at its stores last week.

The Stop & Shop Supermarket Co. employs more than 59,000 associates and operates 395 stores in Massachusetts, Connecticut, Rhode Island, New York and New Jersey.