Sterling Silver Meats Streamlines, Enhances Web Site

Cargill’s Sterling Silver brand’s Web site — — has undergone a major redesign that aims to create an unsurpassed consumer culinary experience. In addition, a new streamlined format makes it easier for distributors, retailers, foodservice operators and consumers to find brand tools, product information and recipes.

Some of the major modifications to the site include:

--A culinary-centric, user-friendly home page: Sections guide consumers to places of interest, including Signature Recipes, Culinary Corner (a new area featuring information about Sterling Silver Premium Meats Signature Chefs, culinary tips and a recipe search) and Shop Online

--Revamped restaurant and retail locator guides: With the assistance of Google Maps, consumers are able to search for the closest retail or restaurant location that offers Sterling Silver brand meats. Over 11,000 operators, members of the proprietary Signature Club program, are listed in the Restaurant Locator Guide to date. In addition, consumers can locate retailers in their area and download a coupon for a particular retailer from the site

--Easy-to-use online ordering: This feature enables users to order best cuts of beef and pork. As part of the launch, the brand is offering free bacon with each order

“Combining the strength of our premium brand’s product quality with our chef enthusiasts created the model for the redesign of the Web site,” said Ozlem Worpel, Sterling Silver brand manager. “The new Web site not only focuses on the product, but offers culinary-focused information for the at-home chef.”

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