Stater Bros. has agreed to partner with the American Heart Association (AHA)/American Stroke Association’s (ASA) Have a Heart, Save a Heartcampaign for the 16th consecutive year, helping raise funds in the fight against heart disease and stroke.
Running through Feb. 12, the campaign invites customers at all of its stores to participate by purchasing $1 and $5 paper hearts at checkout. They can write their name or the name of a loved one on the hearts, which will be displayed inside the store.
Funds raised through the campaign will go back into local communities to teach Hands-Only CPR to residents, involve students in fitness programs and implement educational programs in multicultural communities. Last year, Stater Bros.’ customers and employees raised nearly $400,000 for the Dallas-based AHA. To date, they have raised more than $5 million to support research and provide educational programs to communities served by Stater Bros. about the risks of heart disease and stroke.
“Stater Bros. is rooted in the tradition of giving back to communities where we operate, and we are honored to once again join the American Heart Association/American Stroke Association in the fight against heart disease and stroke,” said Pete Van Helden, president and CEO of Stater Bros. “Many of our ‘valued’ customers and loyal ‘family’ members have been affected by heart disease and stroke, and we are pleased that the funds from this campaign benefit the local areas where we operate.”
Based in San Bernardino, Calif., Stater Bros. operates 169 supermarkets and employs approximately 18,000.