SoCal Albertsons Create 'Magical' Produce Displays

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SoCal Albertsons Create 'Magical' Produce Displays


Albertsons Southern California division stores created magical in-store displays to highlight the robust selection of Disney-branded California grown fruits.

Using custom displays featuring enchanted castles and fruitful farms, participating Albertsons stores were filled with balloons, face painting, stickers and tattoos, which elevated both shoppers’ and associates’ experiences with fun and excitement.

Lemon Grove, Calif., was crowned the winning store for its enchanting Disney Cinderella castle display, which invited parents and kids to go on a treasure hunt in the produce area. Along the way they encountered a variety of Disney activity stations featuring crafts, coloring tables and cookie decorating. The treasure hunt ended at the castle’s throne where guests were treated to a family photo.

“Nothing compares to seeing guests light up when they see Disney come to life in our produce department," said Sheryl Salazar, assistant produce sales manager for Albertsons. "The displays were also an excellent sales driver for produce. We were inspired by our employees’ creativity, and truly appreciate SGS's (Scattaglia Growers & Shippers) commitment to our event.”

SGS provides grapes and tree fruits and grows only those varieties that are most desirable in terms of shoppers' eating experience. Based in California’s central San Joaquin Valley, SGS has quality-approved growing partners in Chile, Peru, Brazil and Mexico for year-round availability.