Smart & Final Joins Instagram
Smart & Final Stores Inc. marked the official launch of its Instagram page, @smartfinal, on June 30, Social Media Day, with the #SoGoodTogether contest, which urges shoppers to document via photos shared on Instagram, Twitter and Facebook all of the ways that summer and Smart & Final go together. The warehouse and grocery retailer’s Instagram page will offer a collection of creative content focusing on food, community and people.
“[O]ur hope at Smart & Final is to be your one-stop shop for summer,” said Deb Bell-Versluis, the company’s director, corporate communications. “We’re especially excited to invite our social media fans to share with us how they're enjoying summer with the help of Smart & Final. This contest provides us a platform to connect and celebrate our most loyal customers, while also highlighting our community involvement by engaging associates to share photos from across our more than 250 stores.”
Through July 31, shoppers can enter the contest by posting images of their favorite Smart & Final products to social media with the hashtag #SoGoodTogetherContest or online. Participants will have the chance to win a weekly prize of $150 in Smart & Final gift cards, in addition to a grand prize of $2,500 in Smart & Final gift cards, which will go to the photo receiving the most votes. Complete contest rules are available online.
Commerce, Calif.-based Smart & Final operates 308 grocery and foodservice stores under the Smart & Final, Smart & Final Extra! and Cash & Carry Smart Foodservice banners in California, Oregon, Washington, Arizona, Nevada, Idaho and Utah, with another 15 stores in northwestern Mexico operated through a joint venture.