Product demonstration and event marketing firm Interactions has appointed Jerry Slater as vice president of operations to lead Elite Marketing Interactions, the company’s in-house group dedicated exclusively to Midwestern superstore retailer Meijer.
Meijer operates 203 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. In his new role, Slater is responsible for overseeing the company’s day-to-day operations and will be based in its Grand Rapids, Mich., office.
Slater joins Interactions with more than 28 years of extensive grocery industry experience. He previously spent 14 years at Acosta Sales & Marketing, where he most recently served as national client services director, responsible for managing six key clients within its Fresh Foods Division, including Sabra Dipping Co., Growth Ventures/Frito-Lay, Butterball, Heinz Deli, Michael Foods and GoodHeart.
During his time at Acosta, Slater also served as the Midwestern fresh foods regional director, managing the fresh food teams in 13 states. Throughout his career, Slater held executive-level positions for various grocery retailers and suppliers including D&W Food Centers, Family Foods and Roundy’s. Slater also served on the board of directors of the International Dairy-Deli-Bakery Association for two consecutive three-year terms.
“Jerry is a proven leader and innovator in the grocery industry and his extensive operational knowledge will help us in our ongoing mission to deliver first-class product interactions and special event marketing services to Meijer,” said Jeff Engel, Interactions SVP of retail. “Adding Jerry to the leadership team for Elite Marketing Interactions demonstrates our commitment to contribute to the success of our retail and brand partners, providing them the opportunity to drive sales and increase engagement with shoppers.”
Founded in 1988, San Diego-based Interactions creates and executes more than 2 million events every year, managing 5,500 events each day for major retailers and brands.