Shoppers Were Hamming It Up in 2007, Says Pork Board

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Shoppers Were Hamming It Up in 2007, Says Pork Board

03/13/2008
With Easter fast approaching, retailers have a chance to capitalize on the spring holiday to move more ham out of the meat case, according to Des Moines, Iowa-based National Pork Board (NPB).

The commodity board said FreshLook Syndicated Data 2007 shows overall dollar sales for ham were up in 2007after a slight decline in 2006. Entree hams, a segment made up of whole, halves, quarters and portion hams, continued to generate the greatest sales at 81 percent over ham steaks, 14 percent, and refrigerated ham dinners at 1 percent. But all segments showed good growth from previous years.

Over a two-year period, 2005 to 2007, spiral cuts saw an 11 percent increase in dollar sales; and at the end of that period possessed a 35 percent share of total dollar sales in the entree ham segment. While spiral cuts showed this significant growth, non-spiral cuts still make up the largest portion of entree ham sales at 65 percent.

When looking at bone-in vs. boneless, bone-in hams represent the largest share of volume. But FreshLook Data shows that boneless hams are still the most profitable.

For more information on ham sales, visit www.pork.org.