Schnucks Launches Volpi Concept Store
Schnuck Markets and Volpi Foods are partnering on a new prototype store-within-a-store concept that highlights the supplier’s artisan cured meats.
Located at Schnucks’ market in Des Peres, Mo., the concept will allow shoppers to conveniently purchase freshly sliced Volpi meats, and offers a unique opportunity to experience the heritage and craftsmanship of a legendary St. Louis specialty producer. The new concept is located near the store’s deli department.
“Schnucks is excited to be able to offer our shoppers Volpi premium meats with this new concept.” said Schnucks Category Manager Derick Rosinsky. “This takes our partnership with Volpi to the next level and allows us to deliver on our fresh promise to our customers."
To celebrate the new test concept, Schnucks and Volpi will host a ribbon cutting and
kickoff party at the flagship Des Peres store in suburban St. Louis on Nov. 17.
“We are excited to partner with the leading grocery retailer in the St. Louis market,” said Tim Urban, chief commercial officer for Volpi Foods. “The partnership between Schnucks and Volpi is the highlight of a relationship that spans a combined 200-plus years of servicing the Midwest market. We share in the Schnucks commitment to the community and their legacy as a family-owned company. We look forward to offering a unique shopping experience at the Des Peres location.”
A third-generation family-owned company founded in 1902, Volpi Foods produces specialty cured meats using locally sourced fresh pork combined with a craft process built on low-temperature fermentation, long drying periods and no artificial ingredients.
Founded in St. Louis in 1939, Schnuck Markets Inc. is a third-generation, family-owned grocery/pharmacy retailer that operates 100 stores in Missouri, Illinois, Indiana, Wisconsin and Iowa.