Sam’s Club has joined the slate of sponsors backing the World Food Championships (WFC) by becoming the four-day food festival and cooking competition’s official supplier of competition meats and other goods. The event will take place Nov. 1-4 in Las Vegas.
The WFC pits culinary champions from all walks of life against each other for a $300,000 prize. The 2012 event will feature classic American cuisine such as barbecue, chili, burgers, sandwiches and side dishes; a Champions Challenge for winners of online recipe contests, and a World Chef Challenge open to some of the top chefs from United States’ best food cities. Employing a combination of sanctioned, celebrity and customized judging processes, the event will name winners in seven categories of divisional cooking competitions, leading to a Final Table face-off with celebrity food experts acting as chief judges.
“Sam’s Club has a strong relationship with food competitions throughout America, and their involvement in The World Food Championships will be well received by both food competitors and food enthusiasts,” said Mike McCloud, president of Trybe Targeting, the company producing the event. Trybe is the food and enthusiast marketing division of MMA Creative Inc., a marketing and advertising firm with offices in Nashville, Memphis and Cookeville, Tenn., and Orlando, Fla.
Sam’s Club, a division of Bentonville, Ark.-based Wal-Mart Stores Inc., is the nation’s eighth-largest retailer, with more than 47 million members in clubs across the United States, as well as in Brazil, China and Mexico.