Continuing a long-held tradition of support and advocacy for people with disabilities, Pleasanton, Calif.-based Safeway and The Safeway Foundation today launched their annual April fundraising campaign to benefit Easter Seals, Special Olympics and a range of organizations that help people with disabilities live fuller, more independent lives.
The company's Support for People with Disabilities campaign, along with other fundraising activities, have contributed more than $140 million.
"We have designated April as our time to make a difference in the lives of countless people served by these well-respected organizations," said Larree Renda, Safeway executive VP and chair of The Safeway Foundation. "Because one in five people live with a physical or intellectual disability, few causes resonate as deeply with our employees, customers and in our neighborhoods as the need to help people with disabilities reach their full potential."
Each of the company's Safeway, Vons, Pavilions, Dominick's, Tom Thumb, Randalls and Carrs stores will collect donations at checkstands throughout the month. In addition to in-store fundraising activities, the company and The Safeway Foundation will again partner with Rebuilding Together, the nation's leading non-profit organization working to preserve affordable homeownership, to plan and execute home or community center rehabilitation projects that serve people with disabilities.