Russ’s Market Rewards Healthy Kids

Kids in Force, a new program offered by Russ’s Market, provides incentives for children to eat right and exercise.

Beginning Nov. 1, Russ’s Market will partner with Sage Fruit to bring the program to its customers. “By encouraging children to eat right and be active, we can help them reach their potential,” said Lynn Friesen, wellness coordinator for B&R Stores. “The Kids in Force program gets kids and parents thinking about healthy choices while they’re doing their grocery shopping.”

The Kids in Force program requires participants to keep a log of what they eat and the amount of time spent doing some type of physical activity. Children receive points for eating right and exercising; points can be redeemed for prizes. Forms to track diet and activity are available on the kids’ page at, along with other Kids in Force activities and information.

“We’re excited to offer this innovative program at our Russ’s Market stores,” Friesen said. “It’s an easy way to help children and families make healthy changes in their eating and exercise habits.”

Lincoln, Neb.-based B&R Stores Inc. was founded in 1964 by Russ Raybould. The company includes four store concepts (Russ’s Market, Super Saver, Save Best Foods and Grand Central Apple Market) located in seven cities across Nebraska and Iowa.

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