A class action against Rite Aid alleges that through the tracking tool Meta Pixel, the company disclosed customers’ medical information to Facebook without customers' knowledge and/or consent.
Rite Aid has been hit with a class action in California that alleges the drug store chain disclosed the personal and health information of millions of customers to major website and social media companies without customers’ express consent, according to a Consumer Affairs report.
The lawsuit claims that when consumers visited RiteAid.com to make a request for a prescription to be filled using the Manage Prescriptions feature, tracking tools including Meta Pixel – invisible to the user but embedded into the website – “secretly” sent sensitive information to Meta, Google, TikTok and other companies.
That information supposedly included the person’s name, phone number, email address, birthdate, Rite Aid client ID numbers, services selected, assessment responses, patient statuses, medical conditions, treatments, provider information and appointment information. According to the filing, this data is used by Rite Aid and the third parties it partners with to improve their targeted advertising capabilities.
Rite Aid isn’t the only one facing these type of allegations. The Markup reported last month that 12 of the largest drug stores and food retailers in the United States also sent shoppers’ sensitive health information to Facebook or other platforms.
Rite Aid declined Progressive Grocer's request to comment as this is a litigation matter.